Name Your Way to Success: How the Perfect Brand Name Can Propel Your Business

Your brand name is often the first impression people form of your business and a chance for it to stand out amongst competitors, so choosing an effective name should be top of mind for business owners and managers alike. Words Have Power Your brand name selection must reflect positive, memorable words that reflect on and relate directly to the essence of your business. Use keywords relevant to your business that will enable people to easily find it when searching online, for instance, if it’s a streaming service like “Netflix” or “Hulu”. Keep your brand name short and easy for people to remember; long or complicated names could become difficult to pronounce or spell correctly, potentially alienating prospects who could buy your products/services. Avoid including numbers or symbols in your brand name, as this makes it harder for customers to remember and type accurately while looking unprofessional. Ensure your domain name and social media handles are available so people can quickly locate you online. The Psychology of Brand Naming The psychology behind brand naming can be complex, yet some general principles can guide your choices for selecting names for products or businesses. When picking names that elicit positive emotions, easy pronunciation/spelling capabilities are crucial when choosing names for brand identity. People must easily recall your brand name to ensure customers return again and again for business. This will increase sales as people remember your business more efficiently and return for more. Your brand name must reflect your business and target audience, helping people understand why it matters to them and why they should care.  In addition, its meaning or association should foster positive associations for consumers when thinking of your company and help create favorable associations when people hear or think of your name. The Story behind the Brand Name Your brand narrative can effectively connect with customers and showcase why your company stands apart from competitors. It helps them understand why you make an excellent business partner or should choose you over competing businesses. By finding the best domain name, your brand story can effectively connect with customers and showcase why your company stands apart from competitors. Storytelling should be relevant to your business and its target audience, creating an emotional bond with them and increasing brand recognition through word of mouth.  A memorable narrative will ensure maximum word-of-mouth spread for maximum brand reach and exposure. Your story should motivate and inspire customers to feel good about you and what your business stands for. How Technology can Assist Technology There are several tools and resources that can assist in selecting a brand name for your business, from name generators online to hiring professional brand name consultants. Online brand name generators can provide an easy way to start, creating hundreds of potential names within seconds.  Professional branding consultants also possess years of expertise in brand naming services and can assist in selecting an ideal name for your company or venture. The Brand Name Community There are various online communities dedicated to brand naming where you can connect with fellow brand names to support brand name ideas. Such communities can be invaluable when gathering feedback on potential names for products or businesses. Community resources offer invaluable advice and insights into brand naming trends. Staying up-to-date with what’s currently going on can also provide helpful assistance when planning brand names for businesses or products.  The Future of Brand Naming Technology is changing how we think of brand naming; artificial intelligence can generate unique brand name ideas. Artificial Intelligence can assist with creating creative and innovative brand name ideas while saving time and money. Conclusion Your brand name is essential in differentiating you from the competition and engaging with target customers. Following the advice in this article, you can select an ideal name for your general entertainment and media business. Here are a few additional guidelines for selecting an excellent brand name for your general entertainment and media business: Choose a name that stands out from the competition; something unique and memorable should make an impactful first impression with customers and prospects. Furthermore, make sure the name relates well with your target market so people understand who and what your business stands for. Choose a positive and aspirational name – people should feel inspired when hearing what your business stands for! An easy name to pronounce and spell will ensure people remember your brand name easily. Mark Smith is passionate about storytelling and word crafting. Mark brings a special blend of creativity and strategic thought to his role. Devoted to exploring branding-storytelling relationships online for businesses of all kinds, his innovative ideas and ability to bring brands alive make Mark an invaluable addition to brands globally.

A Brief History of Filipino Americans

On October 18, 1587, men from Manila set foot on what is now known as Morro Bay, California. They were crewmen on a ship that was a part of the Manila Galleon trade, a route between the two Spanish colonies of Mexico and the Philippines. This journey officially made them the first Asians known to ever step foot on what is now American soil. Filipinos have been present in this land even before modern day America has existed, but the circumstances of this presence has evolved over the centuries. The Philippines’ long history as a Spanish colony ensured that Filipinos would always be present, albeit in small numbers, as crew men for Spanish ships on the outskirts of American trade posts. At some point, some of these Filipino sailors even deserted to create their own small community, Saint Malo, in the Louisiana bayou. Here, experienced with tropical storms and harsh coastal conditions, Filipino sailors (called Manilamen by the surrounding peoples) found a new freedom away from Spanish officials in a quiet fishing village that existed from the early 1800s until 1915, when its last remnants were destroyed by a hurricane. The bulk of Filipino American history, however, occurred after 1902. Spain and America had just finished fighting their own war; Spain, exhausted an already ongoing revolutionary effort by Filipinos, ceded their territory to America. After a period of brutal fighting between Filipinos and Americans, it ended with a decisive Filipino defeat in 1902. With that, the Philippines America’s largest colony. From then on, the role of Filipinos in the U.S. would constantly be in flux, governed by the ever-changing identity politics of early 20th century America. As colonial subjects, they were technically American nationals who were unrestricted from migrating to America like many other Asians; many Filipinos received lessons from American schoolteachers, and still today Filipinos have an unusually high fluency of English as a remnant of this colonial past. However, this did not preclude them from experiencing racism, both systemic and personal, from local American populations. In the 1920s and 1930s, Filipino populations in America rose from a few hundred to 45,000. Almost all men, they immigrated in order to fill demand for cheap farm labor in California or Hawaii during the Great Depression. Americans were not quite sure how to parse their identities; were they Latino, as a former long-time Spanish colony? Were they “Malays” or “Orientals”, racial categories that at the time referred to the general areas of Indonesia andChina? How did anti-miscegenation laws, which forbade intermarriage between races, apply to them? Having been educated as American nationals, Filipino men saw themselves as having the same rights as any other American, wearing flashy, fashionable clothes and dancing with white women in local dance halls. This drew the ire of white men, who decried what they saw as the theft of their women and their jobs by arrogant immigrants. Mounting tensions led to the 1930 Watsonville Riots, in which white men wandered in mobs, attacked and beat Filipino men for these perceived slights. Such tensions led the American government to speed up the independence process for the Philippines and restrict Filipino immigration to the United States. In 1946, the Philippines was officially no longer an American colony; however, this did not stop many Filipino veterans from successfully applying for American citizenship and settling in the U.S. with Filipina brides. Filipino women and children encouraged the creation of local clubs, associations, andneighborhoods. The family structure, always the lifeblood of community in the Philippines, was now present in America. Filipino communities took on a new vibrancy and unification, and many Filipino American districts blossomed throughout the U.S., concentrated on the west coast. After the 1965 Immigration and Nationality Act ended all national quotas, the number of Filipinos in the U.S. skyrocketed to the now 4.2 million living here today. Filipino Americans today come from all walks of life and many different origins. Some have had family living here for generations, where others have immigrated themselves in the past few years. Because of American influence on Filipino history which has given Filipinos a unique ability to assimilate, Filipinos are sometimes thought of as a “silent minority”; they have not been as represented in popular American media and culture as much as groups such as Chinese, Japanese or Indian Americans, despite their large numbers. However, this has not stopped Filipinos from forming lively communities and connecting with one another, even oceans away from home. Although Filipino American history has been fraught with racialized violence from the U.S. government and populations, it has also been one of resilience, adaptability, and interconnection. Filipino Americans have always been at the forefront of important movements, such as Larry Itliong, who worked with Cesar Chavez to fight for Filipino and Mexican farm workers’ rights in the 1960s. Or Fe del Mundo, the first woman to be admitted to Harvard Medical School. The history of Filipino Americans also expose how weak the racial divisions we form in the U.S. truly are; they have historically not been able to be categorized and still today exist in a sort of flux between various identities. In a world of globalization, as racial, ethnic, and national identities reach a new point of fluidity, the history of Filipino Americans perhaps has a valuable lesson to teach us all about the importance of human connection above all superficial division. Sources  July 4, 1946: The Philippines gained independence from the United States: The National WWIIMuseum: New Orleans. The National WWII Museum | New Orleans. (n.d.). Retrieved October22, 2022, fromhttps://www.nationalww2museum.org/war/articles/july-4-1946-philippines-independence Manilamen the Filipino settlement: Lesson Plan curriculum: The Asian American EducationProject. Manilamen The Filipino Settlement | lesson plan curriculum | The Asian AmericanEducation Project. (n.d.). Retrieved October 22, 2022, fromhttps://asianamericanedu.org/manilamen-first-asian-american-settlement.html U.S. Department of State. (n.d.). U.S. Department of State. Retrieved October 22, 2022, fromhttps://history.state.gov/milestones/1899-1913/war Wikimedia Foundation. (2022, August 15). Watsonville riots. Wikipedia. Retrieved October 22,2022, from https://en.wikipedia.org/wiki/Watsonville_riots Wikimedia Foundation. (2022, October 1). Larry Itliong. Wikipedia. Retrieved October 22, 2022,from https://en.wikipedia.org/wiki/Larry_Itliong Wikimedia Foundation. (2022, October 18). History of Filipino Americans. Wikipedia. RetrievedOctober 22, 2022, from https://en.wikipedia.org/wiki/History_of_Filipino_Americans Wikimedia Foundation. (2022, October 21). Philippine Revolution. Wikipedia. Retrieved October22, 2022, from https://en.wikipedia.org/wiki/Philippine_Revolution Wikimedia Foundation. (2022, October 8). Filipino Americans. Wikipedia. Retrieved October 22,2022, from https://en.wikipedia.org/wiki/Filipino_Americans About The Author: Maia Mongado is a senior at Brown University majoring in Computer Science. She has also taken coursework in English, French, and Filipino studies. …

The History and Future of Asian American Activism

The year 1968 saw the birth of a monumental moment when renowned scholar and activist Yuji Ichioka coined the term “Asian American” as part of his co-creation of the Asian American Political Alliance, an organization which has since left a powerful mark on collegiate Asian American activism. This phrase marked the beginning of a new identity for Asian immigrants and citizens, adopting a title that would shed the dated names of “Oriental” or “Asiatic” and would stand for more than just groups segregated by ethnicity; it would represent the unification of a people connected in culture and in spirit. Great strides have been made in the past century with progress towards solidarity and equality for the Asian-American and Pacific-Islander community (AAPI for short). On a macro scale, the Asian American Movement spurred the surfacing of more liberal, racially-conscious ideas amidst an era that saw social uprising in labor, civil rights, and war. Specifically, the war in Vietnam generated massive backlash as many in the AAPI community marched and spoke out against imperialism. Before, communities of Asian immigrants were scattered and did not have the power to make significant advancements as a result; however, the potential for change was realized when specific individuals took charge in initiating and sustaining activism in their communities. The aforementioned Yuji Ichioka worked with Emma Gee, Asian activist and writer, to start the Asian American Political Alliance, whose early members had prior activist experience but had never worked together before to achieve their shared goals together. Their efforts, among many others, have persisted to this day in the hands of organizations such as The Asian American Foundation; their campaign titled See Us Unite invites AAPI members to have their voices heard and bridge the gap between a community passionate about their culture and the outside world that has yet to fully understand what it truly means to be Asian American. It is this rift in understanding that causes the many injustices that Asian Americans face every day; whether it be bullying and harassment or hate crimes and large–scale racial bias, it is unacceptable for the AAPI community or any minority group to experience these wrongs in a modern age where acceptance and unity is more important than ever before. The Chinese Exclusion Act of 1882 which prohibited Chinese immigration, the killing of Vincent Chin a century later where his murderers were given a paltry $3000 fine and no prison time, and the more recent occurrences of Asian hate during the COVID-19 pandemic display the extent to which heinous grievances continue throughout history and will remain unless awareness and change is brought about. The Alliance for Asian American Justice, for example, is one coalition whose primary goal is to counter anti-Asian hate in the courts; Asian Americans Advancing Justice likewise pushes for equity in civil rights no matter a person’s background. Despite the aggregation of anti-Asian hate, especially in the wake of the pandemic, the sentiment of unity thrives now more than ever. Making a difference doesn’t mean you have to organize a rally or march in protest; it can mean having your voice heard, educating others about your culture, and voting to protect your rights. The precedent is there; it’s up to us to do something about it. Sources: https://encyclopedia.densho.org/Yuji_Ichioka/ https://en.wikipedia.org/wiki/Asian_American_activism https://www.allianceaajustice.org/ https://www.advancingjustice-aajc.org/ https://www.asianjusticemovement.org/ https://www.taaf.org/projects/seeusunite About The Author: Daniel is an ABC (American Born Chinese) and lives in Western New York. He currently attends Brown University concentrating in Computer Science and interns for CSEBRI. *This article also appears in the Article Section of AAC Journal, Issue 3.

Anti-Violence Against Asian American Resources

The recent incidences against Asian Americans have prompted us to provide a resource page for all those affected by it. We want you to know that we are standing in solidarity with our Asian American brothers and sisters across the nation. Please help pass this information resource page around so people will know where to go relating to these hate crimes. We condemn all violence against the Asian American Pacific Islanders Community and combat it with love and information. (Credit: Nellie Mae Foundation Blog page) Townhall on Anti-Asian Racism, https://bit.ly/3vzAANA Anti-Asian Violence Resources CARRD, https://bit.ly/3qRJS3X Stop AAPI Hate resources, https://bit.ly/3rWhcZ5 Anti-racism resources to support AAPI community, https://nbcnews.to/3bTsnfm Hollaback! Bystander Training https://bit.ly/2P0wMo3 Anti-Asian racism is Taking a Mental and Emotional Toll on Me by Nancy Wang Yuen, PhD. https://bit.ly/30YuXKJ Asian Awareness Project, https://bit.ly/3qVNn9J Anti-Racism College Guide for AAPI Students and Allies

How to be Creative – Become a Contributor on our Blog

Being creative doesn’t require a college degree in journalism or English, although most college graduates who have a degree in journalism and English are creative people. The reverse is not necessarily true. We are all born with certain creativity in us. We have it to some degree. If you use it, exercise it, nurture it, it will become a more dominant part of you. At Cultural Society, we provide a platform for people to exercise this creativity. One way you can cultivate your creativity is by sharing your experience with us is through writing on our blog. If you have an interesting experience you want to share with others, please share it with us on our blog. You can submit your article to [email protected] and we will let you know once it’s published. It’s that simple. Some Inspirations to Get You Started on Your Creative Journey To be creative is to have faith, trust, hope, confidence, love, and a good attitude in yourself and in the higher being who created you. What is faith? Once all villagers decided to pray for rain. On the day of prayer, all the people gathered, but only one boy came with an umbrella. That is faith. What is trust? When you throw babies in the air, they laugh because they know you will catch them. That is trust. What is hope? Every night we go to bed without any assurance of being alive the next morning, but still we set the alarms to wake up. That is hope. What is confidence? We plan big things for tomorrow in spite of zero knowledge of the future. That is confidence. What is love? We see the world suffering, but still, we get married and have children. That is love. What is a good attitude? On an old man’s shirt was written a sentence ‘I am not 80 years old; I am sweet 16 with 64 years of experience.’ That is a good attitude. Now, you’ve come so far as to reach the end of this resource article. Put your creativity to work. Start writing and submit it to our blog. Look forward to getting your article and working with you! Contact us if you want to talk further.

Chinese New Years Foods Slideshow

Chinese New Year is the most important of all the holidays to the Chinese people. It is also known as the Spring Festival or 春节 (春節). In Mainland China, it is celebrated for 15 days. All government agencies and schools are closed for this holiday. The following slide show illustrates the most popular and traditional food that Chinese people eat during this festival. There is a reason for each food to be eaten on the Chinese New Year. Read on to find out why. On the 15th day of the first month of the Lunar year, it is also known as the Lantern Festival 元宵节 (元宵節), which marks the last day of the New Year celebration. There are many festivals in Chinese culture. Each is celebrated with different food. Previous Next This slideshow is original content and protected by copyright (© 2020 CSEBRI)

Resources for Yoga

The first three links give you resources for beginner yogis. These pages show you how to set up a space at home for yoga practice, props you may want to invest in, poses that beginner yoga classes teach. It’s helpful for people who are beginning yoga, especially during this pandemic time, to know. Hope these pages give you the inspiration to start your home practice. To Set up a space at home for your home practice https://www.evernote.com/l/AobDtUOw2qZCpbAFUYS3Xg2YEmf7c6tJW8w This page has everything you need to know on how to begin practicing yoga: how to get started, props you need, beginner poses to know, the styles & benefits of yoga. https://www.evernote.com/l/AoZXjMF4d-xAvqK-CvwM6awzBWMpp-YFEQs This page gives you specific poses for beginners. It’s great to know their names and see what the poses look like in pictures. https://www.evernote.com/l/AoYfeCVb5bJEtZktu_Uqp3G-GvTUUqsxbr0

Chinese Calligraphy

The following slide show will give you some background of Chinese calligraphy. You don’t have to have any Chinese background to learn Chinese calligraphy. If you are interested in taking Chinese calligraphy, we are offering a 8-week course this fall. Click here to register. We will begin with the basics. We will begin writing with a pen or pencil first. Then we will proceed to using the “magic cloth”. After plenty of practice, we will use the brush. We do it step- by- step and methodically.